I starting reading Simon Sinek's Start With Why as part of a reading group within the Division of Student Affairs at Virginia Tech. A number of staff members from various units within the Division gathered to read and discuss one section of the book every other week. The book had previously been read as a staff development tool by some other departments and the Division of Student Affairs brought Sinek to speak to the staff.
I found the book to have some similar characteristics to other "self-help" or "personal development" books, but it also had a number of useful ideas related to leadership. Sinek's entire premise is that business needed to start with the "why" of what they do. He argues that too many businesses focus on "what" they do and "how" they do it. He clearly is a fan of Apple and Harley-Davidson as companies who understand their "Why." He uses them as examples throughout the book.
Overall it is a good book for someone who wishes to refocus on the "why" of what they do.
Start With Why
I found the book to have some similar characteristics to other "self-help" or "personal development" books, but it also had a number of useful ideas related to leadership. Sinek's entire premise is that business needed to start with the "why" of what they do. He argues that too many businesses focus on "what" they do and "how" they do it. He clearly is a fan of Apple and Harley-Davidson as companies who understand their "Why." He uses them as examples throughout the book.
Overall it is a good book for someone who wishes to refocus on the "why" of what they do.
Start With Why
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